Why you should use PPC Assessment Test?

The PPC -vurderingstest makes use of scenario-based questions to test for on-the-job skills as opposed to theoretical knowledge, ensuring that candidates who do well on this screening test have the relavant skills. The questions are designed to covered following on-the-job aspects: Anvendelse af reklame-per-klik-reklamestrategier for at øge online synlighed og drive målrettet trafik. Implementering af digitale marketingteknikker til at optimere kampagnepræstationer og nå forretningsmæssige mål. Brug af online -reklameplatforme effektivt til at nå målgruppen og maksimere ROI. Udførelse af søgeordsundersøgelser for at identificere relevante og højtydende nøgleord til AD-målretning. Optimering af kampagner ved kontinuerligt at analysere og raffinere budstrategier, budgetfordeling og målretningsmuligheder. Oprettelse af overbevisende annoncekopi, der griber opmærksomhed, kommunikerer beskeden og tilskynder til klik. Opsætning af konverteringssporing for at måle og analysere effektiviteten af AD -kampagner til generering af ønskede handlinger. Håndtering af budgetter effektivt for at sikre optimal tildeling og maksimere afkastet på annonceudgifter. Udførelse af markedsanalyse for at identificere industriens tendenser, konkurrentstrategier og målgruppeadfærd. Generering af handlingsmæssige indsigter fra analyse og rapportering af data for at forbedre kampagnepræstation og tage datadrevne beslutninger.

PPC Assessment Test

Q: What topics are covered in the PPC Assessment Test?

Betaling pr. Klik på Annoncering Digital marketing Online -reklame Nøgleordundersøgelse Kampagneoptimering Ad Copywriting Konverteringssporing Budgetstyring Markedsanalyse Analytics og rapportering

About the test:

Den PPC-reklametest bruger scenariebaserede multiple choice-spørgsmål til at evaluere kandidater om deres forståelse af betaling pr. Klik på reklamekoncepter og strategier, herunder nøgleordsforskning, annonceforfatter, budstyring, optimering af landingssiden, konverteringssporing og kampagnepræstationsanalyse.

Covered skills:

Betaling pr. Klik på Annoncering
Online -reklame
Kampagneoptimering
Konverteringssporing
Markedsanalyse

Digital marketing
Nøgleordundersøgelse
Ad Copywriting
Budgetstyring
Analytics og rapportering

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9 reasons why

Adaface PPC Test is the most accurate way to shortlist PPC -specialists

Reason #1

Tests for on-the-job skills

The PPC Assessment Test helps recruiters and hiring managers identify qualified candidates from a pool of resumes, and helps in taking objective hiring decisions. It reduces the administrative overhead of interviewing too many candidates and saves time by filtering out unqualified candidates at the first step of the hiring process.

The test screens for the following skills that hiring managers look for in candidates:

Evne til at skabe og optimere PPC -kampagner
Kendskab til digital marketing og online reklame
Færdighed i nøgleordsforskning og udvælgelse
Færdigheder i kampagneoptimering og A/B -test
Evne til at skrive overbevisende annoncekopi
Erfaring med konverteringssporing og analyse
Kendskab til budgetstyring og omkostningsoptimering
Evne til at analysere markedstendenser og konkurrentstrategier
Færdigheder inden for PPC -analyse og rapportering
Forståelse af AD -kvalitetsresultater og relevans

Reason #2

No trick questions

Traditional assessment tools use trick questions and puzzles for the screening, which creates a lot of frustration among candidates about having to go through irrelevant screening assessments.

View sample questions

The main reason we started Adaface is that traditional pre-employment assessment platforms are not a fair way for companies to evaluate candidates. At Adaface, our mission is to help companies find great candidates by assessing on-the-job skills required for a role.

Why we started Adaface

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Reason #3

Non-googleable questions

We have a very high focus on the quality of questions that test for on-the-job skills. Every question is non-googleable and we have a very high bar for the level of subject matter experts we onboard to create these questions. We have crawlers to check if any of the questions are leaked online. If/ when a question gets leaked, we get an alert. We change the question for you & let you know.

How we design questions

Dette er kun en lille prøve fra vores bibliotek med 10.000+ spørgsmål. De faktiske spørgsmål om dette PPC -vurderingstest vil være ikke-gåbart.

🧐 Question
Easy Ad Comparison for Quality Score and Extensions Ad Quality Score Ad Extensions	Try practice test
Refer to the images of the three different ads (Ad A, Ad B, and Ad C) provided. Each ad varies in terms of Quality Score, bid amount, and the use of ad extensions. - Ad A has a Quality Score of 6, bid amount of $3, and uses no ad extensions. - Ad B has a Quality Score of 7, bid amount of $2, and uses a sitelink extension. - Ad C has a Quality Score of 8, bid amount of $4, and uses both sitelink and callout extensions. Considering the information and the appearance of each ad, which ad is likely to have the highest Ad Rank and the most significant enhancement in Click-Through Rate (CTR) due to the use of ad extensions?
Medium Ad Copy and Extension Optimization Ad Copywriting Conversion Rate Ad Testing	Try practice test
Imagine overseeing a campaign for a newly launched online store specializing in sustainable products. The following are two different ad previews with their associated statistics: Ad 1: Statistics for Ad 1: - CTR = 2.8% - Conversion Rate = 5.5% - Average CPC = $1.8 Ad 2: Statistics for Ad 2: - CTR = 3.2% - Conversion Rate = 4.5% - Average CPC = $2 After A/B testing, you notice that removing “Free Shipping on Orders Over $50” from Ad 2 decreased the CTR by 0.5% but increased the Conversion Rate by 1.5%. Removing “Shop Now and Make a Difference!” from Ad 1 had no significant effect on the CTR but increased the Conversion Rate by 0.8%. Given this, what specific aspect should be focused on for optimization to potentially enhance both CTR and conversion rate? A: Reinstate “Free Shipping on Orders Over $50” in Ad 2 B: Remove “Shop Now and Make a Difference!” from Ad 1 C: Add a price incentive to Ad 1 D: Add product categories to Ad 2 E: Add a limited-time discount offer to both ads
Medium Comprehensive Performance Analysis Key metrics Performance Analysis	Try practice test
You are analyzing a detailed quarterly report for a Google Ads account that manages campaigns for three distinct product categories: Electronics, Home & Garden, and Apparel. The report includes various metrics such as CTR, CPC, CPA, ROAS, and Conversion Rate for each category. Here are the details: - Electronics: - CTR: 2.8% - Average CPC: $1.2 - Total Conversions: 340 - Total Conversion Value: $102,000 - Total Spend: $40,800 - Home & Garden: - CTR: 3.5% - Average CPC: $0.85 - Total Conversions: 250 - Total Conversion Value: $50,000 - Total Spend: $21,250 - Apparel: - CTR: 4.2% - Average CPC: $0.65 - Total Conversions: 480 - Total Conversion Value: $72,000 - Total Spend: $31,200 Calculate the Conversion Rate (CR) for each category and determine which product category is underperforming considering the ROAS and CR, and what possible steps can be taken to optimize it? A: Electronics, consider reducing the CPC and refining the target audience. B: Home & Garden, consider increasing the budget and using more targeted keywords. C: Apparel, consider reducing the CPC and refining the target audience. D: Electronics, consider increasing the budget and using more targeted keywords. E: Home & Garden, consider reducing the CPC and improving the ad creatives.
Medium Conversion Tracking Conversion tracking Attribution models	Try practice test
Your e-commerce website recently launched a Google Ads campaign for a new line of products. After a month, you analyze the conversion data and notice that a significant number of conversions are not being tracked. You are using the last click attribution model. You find that most of the missed conversions are coming from users who clicked on your ad, left, and then returned to make a purchase within a week. Given this situation, how should you modify the conversion tracking settings to ensure that all conversions are accurately tracked? A: Change the attribution model to first click. B: Extend the conversion window to cover a longer period. C: Switch to a time decay attribution model. D: Set up a new conversion action specifically for these products. E: Change the attribution model to a linear model.
Medium Strategic Keyword Matching Keyword Matching Options Quality Score CTR	Try practice test
You are working on a campaign for a local pet store. The store primarily sells pet food and accessories. After a month, you notice that while the clicks are high, the conversion rate is very low. The broad match keyword "pet food" triggers your ad for search queries like "pet food recipes", "homemade pet food", and "pet food challenges". You also observe that the Quality Score for the keyword "pet food" is low due to a below-average expected CTR. Considering the above observations, which of the following changes would most likely help in improving both the conversion rate and the Quality Score for the keyword "pet food"? A: Change the keyword match type to exact match B: Add negative keywords for “recipes”, “homemade”, and “challenges” C: Increase the bid for the keyword "pet food" D: Add "Buy Now" in the ad copy for a stronger call to action E: Change the landing page to the store’s home page rather than the pet food product page

	🧐 Question	🔧 Skill
	Easy Ad Comparison for Quality Score and Extensions Ad Quality Score Ad Extensions	3 mins Google AdWords	Try practice test
Refer to the images of the three different ads (Ad A, Ad B, and Ad C) provided. Each ad varies in terms of Quality Score, bid amount, and the use of ad extensions. - Ad A has a Quality Score of 6, bid amount of $3, and uses no ad extensions. - Ad B has a Quality Score of 7, bid amount of $2, and uses a sitelink extension. - Ad C has a Quality Score of 8, bid amount of $4, and uses both sitelink and callout extensions. Considering the information and the appearance of each ad, which ad is likely to have the highest Ad Rank and the most significant enhancement in Click-Through Rate (CTR) due to the use of ad extensions?
	Medium Ad Copy and Extension Optimization Ad Copywriting Conversion Rate Ad Testing	3 mins Google AdWords	Try practice test
Imagine overseeing a campaign for a newly launched online store specializing in sustainable products. The following are two different ad previews with their associated statistics: Ad 1: Statistics for Ad 1: - CTR = 2.8% - Conversion Rate = 5.5% - Average CPC = $1.8 Ad 2: Statistics for Ad 2: - CTR = 3.2% - Conversion Rate = 4.5% - Average CPC = $2 After A/B testing, you notice that removing “Free Shipping on Orders Over $50” from Ad 2 decreased the CTR by 0.5% but increased the Conversion Rate by 1.5%. Removing “Shop Now and Make a Difference!” from Ad 1 had no significant effect on the CTR but increased the Conversion Rate by 0.8%. Given this, what specific aspect should be focused on for optimization to potentially enhance both CTR and conversion rate? A: Reinstate “Free Shipping on Orders Over $50” in Ad 2 B: Remove “Shop Now and Make a Difference!” from Ad 1 C: Add a price incentive to Ad 1 D: Add product categories to Ad 2 E: Add a limited-time discount offer to both ads
	Medium Comprehensive Performance Analysis Key metrics Performance Analysis	3 mins Google AdWords	Try practice test
You are analyzing a detailed quarterly report for a Google Ads account that manages campaigns for three distinct product categories: Electronics, Home & Garden, and Apparel. The report includes various metrics such as CTR, CPC, CPA, ROAS, and Conversion Rate for each category. Here are the details: - Electronics: - CTR: 2.8% - Average CPC: $1.2 - Total Conversions: 340 - Total Conversion Value: $102,000 - Total Spend: $40,800 - Home & Garden: - CTR: 3.5% - Average CPC: $0.85 - Total Conversions: 250 - Total Conversion Value: $50,000 - Total Spend: $21,250 - Apparel: - CTR: 4.2% - Average CPC: $0.65 - Total Conversions: 480 - Total Conversion Value: $72,000 - Total Spend: $31,200 Calculate the Conversion Rate (CR) for each category and determine which product category is underperforming considering the ROAS and CR, and what possible steps can be taken to optimize it? A: Electronics, consider reducing the CPC and refining the target audience. B: Home & Garden, consider increasing the budget and using more targeted keywords. C: Apparel, consider reducing the CPC and refining the target audience. D: Electronics, consider increasing the budget and using more targeted keywords. E: Home & Garden, consider reducing the CPC and improving the ad creatives.
	Medium Conversion Tracking Conversion tracking Attribution models	3 mins Google AdWords	Try practice test
Your e-commerce website recently launched a Google Ads campaign for a new line of products. After a month, you analyze the conversion data and notice that a significant number of conversions are not being tracked. You are using the last click attribution model. You find that most of the missed conversions are coming from users who clicked on your ad, left, and then returned to make a purchase within a week. Given this situation, how should you modify the conversion tracking settings to ensure that all conversions are accurately tracked? A: Change the attribution model to first click. B: Extend the conversion window to cover a longer period. C: Switch to a time decay attribution model. D: Set up a new conversion action specifically for these products. E: Change the attribution model to a linear model.
	Medium Strategic Keyword Matching Keyword Matching Options Quality Score CTR	3 mins Google AdWords	Try practice test
You are working on a campaign for a local pet store. The store primarily sells pet food and accessories. After a month, you notice that while the clicks are high, the conversion rate is very low. The broad match keyword "pet food" triggers your ad for search queries like "pet food recipes", "homemade pet food", and "pet food challenges". You also observe that the Quality Score for the keyword "pet food" is low due to a below-average expected CTR. Considering the above observations, which of the following changes would most likely help in improving both the conversion rate and the Quality Score for the keyword "pet food"? A: Change the keyword match type to exact match B: Add negative keywords for “recipes”, “homemade”, and “challenges” C: Increase the bid for the keyword "pet food" D: Add "Buy Now" in the ad copy for a stronger call to action E: Change the landing page to the store’s home page rather than the pet food product page

	🧐 Question	🔧 Skill	💪 Difficulty	⌛ Time
	Ad Comparison for Quality Score and Extensions Ad Quality Score Ad Extensions	Google AdWords	Easy	3 mins	Try practice test
Refer to the images of the three different ads (Ad A, Ad B, and Ad C) provided. Each ad varies in terms of Quality Score, bid amount, and the use of ad extensions. - Ad A has a Quality Score of 6, bid amount of $3, and uses no ad extensions. - Ad B has a Quality Score of 7, bid amount of $2, and uses a sitelink extension. - Ad C has a Quality Score of 8, bid amount of $4, and uses both sitelink and callout extensions. Considering the information and the appearance of each ad, which ad is likely to have the highest Ad Rank and the most significant enhancement in Click-Through Rate (CTR) due to the use of ad extensions?
	Ad Copy and Extension Optimization Ad Copywriting Conversion Rate Ad Testing	Google AdWords	Medium	3 mins	Try practice test
Imagine overseeing a campaign for a newly launched online store specializing in sustainable products. The following are two different ad previews with their associated statistics: Ad 1: Statistics for Ad 1: - CTR = 2.8% - Conversion Rate = 5.5% - Average CPC = $1.8 Ad 2: Statistics for Ad 2: - CTR = 3.2% - Conversion Rate = 4.5% - Average CPC = $2 After A/B testing, you notice that removing “Free Shipping on Orders Over $50” from Ad 2 decreased the CTR by 0.5% but increased the Conversion Rate by 1.5%. Removing “Shop Now and Make a Difference!” from Ad 1 had no significant effect on the CTR but increased the Conversion Rate by 0.8%. Given this, what specific aspect should be focused on for optimization to potentially enhance both CTR and conversion rate? A: Reinstate “Free Shipping on Orders Over $50” in Ad 2 B: Remove “Shop Now and Make a Difference!” from Ad 1 C: Add a price incentive to Ad 1 D: Add product categories to Ad 2 E: Add a limited-time discount offer to both ads
	Comprehensive Performance Analysis Key metrics Performance Analysis	Google AdWords	Medium	3 mins	Try practice test
You are analyzing a detailed quarterly report for a Google Ads account that manages campaigns for three distinct product categories: Electronics, Home & Garden, and Apparel. The report includes various metrics such as CTR, CPC, CPA, ROAS, and Conversion Rate for each category. Here are the details: - Electronics: - CTR: 2.8% - Average CPC: $1.2 - Total Conversions: 340 - Total Conversion Value: $102,000 - Total Spend: $40,800 - Home & Garden: - CTR: 3.5% - Average CPC: $0.85 - Total Conversions: 250 - Total Conversion Value: $50,000 - Total Spend: $21,250 - Apparel: - CTR: 4.2% - Average CPC: $0.65 - Total Conversions: 480 - Total Conversion Value: $72,000 - Total Spend: $31,200 Calculate the Conversion Rate (CR) for each category and determine which product category is underperforming considering the ROAS and CR, and what possible steps can be taken to optimize it? A: Electronics, consider reducing the CPC and refining the target audience. B: Home & Garden, consider increasing the budget and using more targeted keywords. C: Apparel, consider reducing the CPC and refining the target audience. D: Electronics, consider increasing the budget and using more targeted keywords. E: Home & Garden, consider reducing the CPC and improving the ad creatives.
	Conversion Tracking Conversion tracking Attribution models	Google AdWords	Medium	3 mins	Try practice test
Your e-commerce website recently launched a Google Ads campaign for a new line of products. After a month, you analyze the conversion data and notice that a significant number of conversions are not being tracked. You are using the last click attribution model. You find that most of the missed conversions are coming from users who clicked on your ad, left, and then returned to make a purchase within a week. Given this situation, how should you modify the conversion tracking settings to ensure that all conversions are accurately tracked? A: Change the attribution model to first click. B: Extend the conversion window to cover a longer period. C: Switch to a time decay attribution model. D: Set up a new conversion action specifically for these products. E: Change the attribution model to a linear model.
	Strategic Keyword Matching Keyword Matching Options Quality Score CTR	Google AdWords	Medium	3 mins	Try practice test
You are working on a campaign for a local pet store. The store primarily sells pet food and accessories. After a month, you notice that while the clicks are high, the conversion rate is very low. The broad match keyword "pet food" triggers your ad for search queries like "pet food recipes", "homemade pet food", and "pet food challenges". You also observe that the Quality Score for the keyword "pet food" is low due to a below-average expected CTR. Considering the above observations, which of the following changes would most likely help in improving both the conversion rate and the Quality Score for the keyword "pet food"? A: Change the keyword match type to exact match B: Add negative keywords for “recipes”, “homemade”, and “challenges” C: Increase the bid for the keyword "pet food" D: Add "Buy Now" in the ad copy for a stronger call to action E: Change the landing page to the store’s home page rather than the pet food product page

Reason #4

1200+ customers in 75 countries

Med Adaface var vi i stand til at optimere vores indledende screeningsproces med op mod 75 %, hvilket frigjorde kostbar tid for både ansættelsesledere og vores talentanskaffelsesteam!

Brandon Lee, Leder af mennesker, Love, Bonito

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Reason #5

Designed for elimination, not selection

The most important thing while implementing the pre-employment PPC -vurderingstest in your hiring process is that it is an elimination tool, not a selection tool. In other words: you want to use the test to eliminate the candidates who do poorly on the test, not to select the candidates who come out at the top. While they are super valuable, pre-employment tests do not paint the entire picture of a candidate’s abilities, knowledge, and motivations. Multiple easy questions are more predictive of a candidate's ability than fewer hard questions. Harder questions are often "trick" based questions, which do not provide any meaningful signal about the candidate's skillset.

Science behind Adaface tests

Reason #6

1 click candidate invites

Email invites: You can send candidates an email invite to the PPC -vurderingstest from your dashboard by entering their email address.

Public link: You can create a public link for each test that you can share with candidates.

API or integrations: You can invite candidates directly from your ATS by using our pre-built integrations with popular ATS systems or building a custom integration with your in-house ATS.

Reason #7

Detailed scorecards & benchmarks

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Reason #8

High completion rate

Adaface tests are conversational, low-stress, and take just 25-40 mins to complete.

This is why Adaface has the highest test-completion rate (86%), which is more than 2x better than traditional assessments.

Reason #9

Advanced Proctoring

Learn more

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About the PPC Online Test

Why you should use Pre-employment PPC Assessment Test?

The PPC -vurderingstest makes use of scenario-based questions to test for on-the-job skills as opposed to theoretical knowledge, ensuring that candidates who do well on this screening test have the relavant skills. The questions are designed to covered following on-the-job aspects:

Anvendelse af reklame-per-klik-reklamestrategier for at øge online synlighed og drive målrettet trafik.
Implementering af digitale marketingteknikker til at optimere kampagnepræstationer og nå forretningsmæssige mål.
Brug af online -reklameplatforme effektivt til at nå målgruppen og maksimere ROI.
Udførelse af søgeordsundersøgelser for at identificere relevante og højtydende nøgleord til AD-målretning.
Optimering af kampagner ved kontinuerligt at analysere og raffinere budstrategier, budgetfordeling og målretningsmuligheder.
Oprettelse af overbevisende annoncekopi, der griber opmærksomhed, kommunikerer beskeden og tilskynder til klik.
Opsætning af konverteringssporing for at måle og analysere effektiviteten af AD -kampagner til generering af ønskede handlinger.
Håndtering af budgetter effektivt for at sikre optimal tildeling og maksimere afkastet på annonceudgifter.
Udførelse af markedsanalyse for at identificere industriens tendenser, konkurrentstrategier og målgruppeadfærd.
Generering af handlingsmæssige indsigter fra analyse og rapportering af data for at forbedre kampagnepræstation og tage datadrevne beslutninger.

Once the test is sent to a candidate, the candidate receives a link in email to take the test. For each candidate, you will receive a detailed report with skills breakdown and benchmarks to shortlist the top candidates from your pool.

What topics are covered in the PPC Assessment Test?

digital marketing </h4> <p > Digital marketing omfatter alle markedsføringsindsatser, der bruger digitale teknologier, såsom Internettet, til at fremme produkter eller tjenester. Måling af denne færdighed i testen er afgørende, da den dækker en bred vifte af online markedsføringsstrategier og taktikker, hvilket sikrer, at kandidater har en omfattende forståelse af feltet. </p> <h4> Online -reklame
Online -reklame Henviser til at promovere produkter eller tjenester på Internettet og andre digitale platforme. Det er vigtigt at måle denne færdighed i testen, da online -reklame er blevet en nøglekomponent i markedsføringsstrategier på grund af dens evne til at nå et stort publikum, spore kampagnepræstationer og optimere resultater.
nøgleordsundersøgelse </H4> <p> Nøgleordsforskning involverer at identificere de ord og sætninger, som potentielle kunder bruger i søgemaskiner. Det er vigtigt at måle denne færdighed i testen, da den lægger grundlaget for effektive PPC -kampagner, hvilket sikrer, at kandidater kan vælge relevante nøgleord og optimere deres annoncemålretning for at nå det rigtige publikum. </p> <h4> kampagneoptimering </h4> < P> Kampagneoptimering involverer kontinuerligt forbedring og forfining af PPC -kampagner for at øge deres præstation og opnå de ønskede resultater. Denne færdighed skal måles i testen, da kandidater er nødt til at demonstrere deres evne til at analysere data, træffe datadrevne beslutninger og implementere effektive strategier for at optimere kampagneydelsen. </p> <h4> ad copywriting
Ad Copywriting er kunsten at lave overbevisende og overbevisende annoncemeddelelser, der resonerer med målgruppen. Måling af denne færdighed i testen er afgørende, da den vurderer kandidaternes evne til at oprette engagerende annoncekopier, der driver klik, konverteringer og i sidste ende, ROI for annoncører.
konverteringssporing
Konverteringssporing involverer måling og analyse af de handlinger, som brugerne tager på et websted efter at have klikket på en annonce. Det er vigtigt at måle denne færdighed i testen, da det sikrer, at kandidater forstår vigtigheden af at spore og analysere konverteringer, hvilket giver annoncører mulighed for at evaluere kampagneeffektivitet og foretage datadrevne optimeringer.
budgetstyring
Budgetstyring henviser til den strategiske allokering og sporing af reklamebudgetter for at maksimere investeringsafkastet. Det er vigtigt at måle denne færdighed i testen, da den vurderer kandidaternes evne til at planlægge og allokere budgetter effektivt, overvåge udgifterne og optimere kampagneydelser inden for budgetmæssige begrænsninger.
Markedsanalyse
Markedsanalyse involverer at undersøge og evaluere markedstendenser, konkurrence og forbrugeradfærd for at informere markedsføringsstrategier. Det er vigtigt at måle denne færdighed i testen, da det sikrer, at kandidater har de analytiske og forskningsevner til at identificere muligheder, tage informerede beslutninger og udvikle effektive PPC -kampagner, der er i overensstemmelse med markedets krav.
Full list of covered topics
The actual topics of the questions in the final test will depend on your job description and requirements. However, here's a list of topics you can expect the questions for PPC -vurderingstest to be based on.
Google AdWords
Nøgleordsbud
Kvalitetsresultat
Annonceplacering
AD -udvidelser
AD -målretning
AD -planlægning
Remarketing
Beregning af annoncering
Brugerdefineret AD -målretning
AD -kampagnestruktur
PPC -kampagnebudget
Kampagneprestationsmetrics
Annonceskrivningsteknikker
Optimering af destinationsside
Konverteringssporing af pixels
Retargeting -kampagner
Demografisk målretning
AD -kopi -relevans
Nøgleord matchetyper
Konkurrentanalyse
Optimering af annoncekampagne
Placeringsmålretning
AD -gruppeorganisation
Optimering af konverteringsfrekvens
AD -præstationsanalyse
Maksimer konverteringsbud
Analyse af søgeudtryk
Målretning af publikum
Annonceindtryk
Bud modifikatorer
Sporing af annoncepræstationer
Klikfrekvens (CTR)
Søgningsnetværk vs. visningsnetværk
Annonceplaceringsbudstrategier
AD -kopi A/B -test
Konverteringsværdi -sporing
Negativ nøgleordoptimering
AD RANK OG AD POSITION
AD -test og rotation
Rapportering af annoncepræstationer
Mobile reklamestrategier
Tildeling af annoncekampagnebudget
AD Relevansoptimering
Remarketingliste målrettet
Konverteringshastighedssporing
AD -kampagne Målretningsmuligheder
AD -leveringsmetoder
Nøgleordsforskningsværktøjer
ROI -sporing og analyse
AD -kampagneplanlægning
AD -kampagnepræstationsanalyse
Kampagneeksperimenter og testning
Publikumsegmentering
AD -godkendelsesproces
Placeringsbudjusteringer
Annonceindtryk og klik på detektion af svig
PPC -budstyring
Optimering af annoncevalitets score

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What roles can I use the PPC Assessment Test for?

PPC -specialist
Digital marketing manager
Marketinganalytiker
Online reklame specialist
Marketingkoordinator
E-handelschef
SEO -specialist
Marketingkonsulent
Brand Manager

How is the PPC Assessment Test customized for senior candidates?

For intermediate/ experienced candidates, we customize the assessment questions to include advanced topics and increase the difficulty level of the questions. This might include adding questions on topics like

Anvendelse af avancerede annonceringsteknikker til betaling pr. Klik for at maksimere resultaterne og holde sig foran konkurrencen.
Implementering af komplekse digitale markedsføringsstrategier for at opfylde specifikke forretningsmæssige mål og skabe vækst.
Design og styring af omfattende online reklamekampagner på tværs af flere platforme og kanaler.
Udførelse af dybdegående nøgleordforskning for at identificere nøgleord med lang hale, negative nøgleord og udvide nøgleordsmålretning.
Optimering af kampagner på et granulært niveau ved at analysere og justere budmodifikatorer, AD -planlægning og enhedsmålretning.
Udformning af meget engagerende og overbevisende annoncekopi, der resonerer med målgruppen og driver konverteringer.
Implementering af avancerede konverteringssporingsmetoder til nøjagtigt at måle og tilskrive konverteringer til AD -kampagner.
Demonstration af færdigheder i budgetstyringsteknikker til effektivt at tildele og optimere annonceudgifter.
Gennemførelse af grundig markedsanalyse for at identificere nye tendenser, vurdere konkurrentstrategier og målrette nye muligheder.
Udnyttelse af avanceret analyse og rapporteringsværktøjer til at udlede handlingsmæssige indsigter og optimere kampagneydelsen.

Preview this test

Se prøvescorekort

Ansættelseslederne mente, at de gennem de tekniske spørgsmål, som de stillede under panelinterviewene, var i stand til at fortælle, hvilke kandidater der havde bedre score og differentieret med dem, der ikke scorede så godt. De er meget tilfreds med kvaliteten af de kandidater, der er nomineret med Adaface-screeningen.

85%

Reduktion i screeningstid

Se den fulde casestudie

PPC Hiring Test Ofte stillede spørgsmål

Hvordan har denne testskærmkandidater til PPC Manager -rolle?

PPC -vurderingstesten hjælper med at evaluere en kandidats forståelse af koncepter og værktøjer relateret til PPC, såsom søgeordsundersøgelser, annoncekopiering, budoptimering og kampagnestyring. Det måler også kandidatens evne til at måle nøgleprestationsindikatorer og skabe strategier for succes.

Kan jeg kombinere flere færdigheder i en brugerdefineret vurdering?

Ja absolut. Brugerdefinerede vurderinger er oprettet baseret på din jobbeskrivelse og vil omfatte spørgsmål om alle must-have-færdigheder, du angiver.

Har du nogen anti-cheating eller proctoring-funktioner på plads?

Vi har følgende anti-cheating-funktioner på plads:

Ikke-gåbare spørgsmål
IP Proctoring
Webproctoring
Webcam Proctoring
Detektion af plagiering
Sikker browser

Læs mere om Proctoring Features.

Hvordan fortolker jeg testresultater?

Den primære ting at huske på er, at en vurdering er et elimineringsværktøj, ikke et udvælgelsesværktøj. En færdighedsvurdering er optimeret for at hjælpe dig med at eliminere kandidater, der ikke er teknisk kvalificerede til rollen, den er ikke optimeret til at hjælpe dig med at finde den bedste kandidat til rollen. Så den ideelle måde at bruge en vurdering på er at beslutte en tærskelværdi (typisk 55%, vi hjælper dig med benchmark) og inviterer alle kandidater, der scorer over tærsklen for de næste interviewrunder.

Hvilken oplevelsesniveau kan jeg bruge denne test til?

Hver Adaface -vurdering tilpasses til din jobbeskrivelse/ ideel kandidatperson (vores emneeksperter vælger de rigtige spørgsmål til din vurdering fra vores bibliotek på 10000+ spørgsmål). Denne vurdering kan tilpasses til ethvert erfaringsniveau.

Får hver kandidat de samme spørgsmål?

Ja, det gør det meget lettere for dig at sammenligne kandidater. Valgmuligheder for MCQ -spørgsmål og rækkefølgen af spørgsmål randomiseres. Vi har anti-cheating/proctoring funktioner på plads. I vores virksomhedsplan har vi også muligheden for at oprette flere versioner af den samme vurdering med spørgsmål om lignende vanskelighedsniveauer.