What is the difference between CPM, CPC, and CPV bidding?
CPM bidding: You should choose this sort of bidding if your wish for users to see your ad and gain mindshare without the user taking the action immediately. With CPM bidding the model needs to determine how much it is willing to bid for this user in order to gain an impression.
CPC bidding: You should choose CPC bidding if you want users to click your ad to get to a landing page or product page. With this bidding the bidding model will choose the users that will most likely click.
CPV bidding: You should choose CPV bidding if you want users to view your video ads. In this type of bidding the bidding model will need to figure out whether or not the user will watch the video ad.