Gamification in Recruitment: Everything You Need To Know
February 08, 2023
February 08, 2023
Gamification is an increasingly popular strategy used across organizations. Projected to grow from 9.1 billion USD to 30.7 billion USD in just the next five years, the gamification market is something every industry should be looking at.
Some of the biggest organizations that use gamification in recruitment include Google, Siemens, and PwC. Spoiler alert - it’s not just for fun. Gamification in recruitment has slowly taken its place for the following two reasons:
The word "Gamification" is thrown around so much – what exactly is it and what is the best possible way of introducing it in your hiring funnel?
Generally speaking, gamification is a technique used to engage and compel individuals to reach a goal, specifically through elements of game mechanics, theory, and design.
In today’s world where finding the right talent has become highly competitive, most organizations believe that gamification can prove to be a major differentiator that can increase the employer branding as well as the candidate experience during recruitment.
Introducing gamification in your recruitment process can make it more entertaining for the candidates involved as well as impart a lot more benefits to the organization as a whole.
Here are some insights into the benefits of implementing gamification in your hiring process.
Below listed are some of the easy ways to replace the boring and frustrating tasks of recruitment, selection, and onboarding into a gamified process for everyone.
A division of PricewaterhouseCoopers (PwC) released an online simulation known as “Multipoly”. This virtual game environment is a 12-day simulation that allows students to experience what it’s like to work at the company. This increased student engagement in the recruitment process and also met the rise of applicants. In fact, 78% of students surveyed over four years said they wanted to work for the company after they completed the game.
Here are some of the important steps you need to take to introduce gamification to your recruitment process:
Before you decide to introduce a game in your recruitment process, you need to ask yourself some questions and plan accordingly.
Below mentioned is a list of measurable goals you would want to achieve by implementing gamification in your hiring process:
All the above goals are achievable if the entire gamification process is properly planned and executed.
The entire point of implementing recruiting games is to keep the candidates engaged and entertained, but not confuse them with MCQ questions or test.
The game "My Marriott Hotel" was a Facebook game launched by Marriott to hire more than 50K positions for different Marriott chains around the world. On its release, the game attracted more than 25K users within a single week.
That is the kind of engagement an organization should try to achieve with its gamified recruitment process.
Incentivizing recruiting games with rewards has multiple benefits. Firstly, it encourages candidates or users to perform better. Secondly, these rewards or points help in screening great talent from the candidate pool. This makes the elimination process simpler and effective.
The existence of the gamified recruitment process must be a knowledge to a much larger audience. If the game is promoted across all channels and through the job description, it eventually boosts the visibility of the brand and gets the top candidates interested in it.
Whenever an organization introduces gamification in the recruitment process, it gains a chance to prove how it’s better than its competitors.
Games that are developed for the recruitment process need to be entertaining as well as valid. If the game is to be developed in-house, then extensive research (and a lot of behavioral science) is used for game development.
If you are not interested in developing the game, it is best to look for companies that specialize in gamification in recruiting. When evaluating possible vendors, keep the points in mind to help you make your decision:
Implementing gamification into hiring is a novel idea, but there are a couple of reasons that makes it not very practical.
Gamification has a very bright future in some aspects of business operations other than hiring.
Gamification in recruitment is way ahead of conventional interviewing standards, as it allows the entire recruitment process to become more interactive and in-depth, without the possibility of tedium or complexity. However, it is hard to imagine gamification paving its way into the formal hiring process at this time.
Content Marketer at Adaface